Steps to set up product variants

Setting up product variants in ZenBasket is quick, intuitive, and designed to save you time.

Three UI screens showing shirt variant options on the storefront, and admin views for selecting variant combinations and setting prices for each combination
1
Define product variants

Create a product in ZenBasket admin, enter details, and define variants like size, color, or style for a better customer experience.

2
Set pricing, stock, and SKUs

Assign unique SKUs, set prices, and specify inventory for each variant to keep stock updated and prevent overselling.

3
Review and finalize settings

Double-check product details, variants, pricing, and stock to ensure accuracy before making the product live.

4
Publish your product

After setup, publish your product to display all variants like sizes or styles on an organized page for a better shopping experience.

Why stores lose out without
product variants

Selling online without variants choice and makes shopping harder for customers.

Cluttered product
pages

Listing each size or color separately clutters your store, hurting the shopping experience and making your brand look unorganized.

Icon representing cluttered product pages without variants

Customer
confusion

Without clear product variations, customers must browse multiple listings, causing confusion and frustration while trying to find what they want.

Icon representing customer confusion during browsing

Higher store
management time

Manually managing dozens of individual product listings takes more time, effort, and focus, especially when updating prices or stock levels.

Icon representing higher management time without variants

Manual store
management

If a shopper can’t easily see their preferred option, they’re likely to leave and buy from a competitor who offers a smoother experience.

Icon representing lost sales opportunities
Men’s T-shirt product page showing name, price, color and size variants, selected quantity, Add to Cart and Buy Now buttons, and a stock limit message

Offering flexible pricing
across product variants

Easily set different prices for each variation. Whether it’s a premium material, extra-large size, or custom print, you can adjust pricing to match the value.

Two UI screens showing T-shirt variant combinations in large blue and large green, with enable in-store option, delete option, and price settings fields

Inventory control by
variants

Maintain accurate stock levels for each product variant to avoid selling items that are out of stock and ensure customers always see real-time availability.

Two UI screens showing variant enable option with image upload for a product variant, and the applied variant types reflected on the storefront product page

Improved image control
across Product Variants

Upload images that represent each specific product variant. These images will display automatically when customers select the variant.

Two UI screens showing stock limit settings for product variants, and a manage variants window listing created variants with enable, delete, and add options

Better control over variant
availability

Set accurate stock levels or enable and disable specific variants to manage availability with precision. This ensures customers always see the correct options for purchase.

Why every online store
needs product variants

Product variants don’t just make your store look professional; they streamline management, improve efficiency, and attract more customers.

Icon representing enhanced shopping experience with product variants

Better shopping
experience

Show all available sizes, colors, and styles on a single, well-organized product page, allowing customers to compare options instantly for faster and easier purchasing, which tends to reduce returns.

Icon representing organized storefront with product variants

Organized storefront for easy
shopping

Keep related product variants under one listing to avoid duplicates and reduce catalog clutter. A well-organized store looks professional, helps customers find products faster, and makes your storefront easier to manage and navigate.

Icon representing efficient management and reduced confusion with variants

Efficient variant
management

Clear display of all options reduces confusion, lowers cart abandonment, and encourages more completed purchases, enhancing the overall shopping experience by making choices simple.

General FAQs

Get quick clarity on our product and common queries. Have more questions? Connect with our support team.

You can identify a gap in the fast and slow-moving variants that tend to maintain levels and reduce overstock of the products.

You can cluster the reviews and feedback of the particular variants and display them on the product page. It is better to see those variants that tend to place an order.

Yes, you can set the discounts for the specific variant that leads to an increase in your average order value, and you can gain revenue from it.

Yes, you can add the variants based on the product type, such as clothes(Size and Color), provisions (Litre, kilograms).

Yes, you can enable only the variants you want to show on your storefront and hide the rest from your customers’ view.

Learn, explore, and grow
with expert resources

Icon representing blogs and articles

Blog

Explore how ZenBasket product variants improve the customer journey with clearer choices and faster decisions, while also boosting efficiency and revenue.

Learn More >
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Help Center

Learn how to add product variants in your ZenBasket store, so customers can easily select their preferred option from a single product listing.

Learn More >
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Video Tutorial

Giving customers choices helps personalize their shopping experience. In this video, we’ll show you how to add product options and create variants.

Learn More >

Let customers pick with product
variants

Create and manage product variants to offer flexibility and enhance your sales potential.

Get Started Now