Setting up a waiting list for your store

Manage out-of-stock items and keep moving customers' preferred products consistently.

Three UI screens showing waiting list feature activation, admin side view of waiting list with product, location, date, and status, and filters by location, email status, and date
1
Enable the waiting list

Turn on the waiting list option so customers can click notify me on out-of-stock products and submit their details.

2
Collect and manage requests

All customer requests are saved in one place, allowing you to view product demand along with request date and location.

3
Restock and notify customers

Update inventory in the admin panel to automatically trigger email alerts to customers waiting for the product.

4
Track demand and plan stock

Analyze waiting list data to identify high-demand products and optimize inventory planning effectively.

Drawbacks of not using
a waiting list

When customers can’t buy what they want, you lose more than a sale, which leads to a high churn rate and makes it difficult to retain those customers.

Missed sales
revenue

Without capturing interest through a waiting list, customers may not return-resulting in lost revenue and disrupted shopping journeys.

Icon representing lost revenue from out-of-stock items

Unclear inventory
data

Without waiting list insights, restock decisions become guesswork, leading to overstocking or missed demand and less confident inventory planning.

Icon representing unclear demand and inventory planning issues

Manual alerts
waste time

Tracking customers by hand and sending restock alerts takes time and is prone to mistakes, which can cause missed sales and unhappy customers.

Icon representing time-consuming manual restock notifications

Missed potential
customer

Not using a waiting list means missed opportunities to grow your customer list and re-engage high-intent shoppers when products are available.

Icon representing missed opportunities to capture and re-engage customers
Men’s sneakers product page showing price and Notify Me button, with a pop-up window to enter customer email for back-in-stock alerts

Capture demand while
you sleep

Keep sales active by managing waiting lists for out-of-stock products with one click. We track demand and keep you updated automatically.

UI screens showing a back-in-stock email template with product details and Buy Now button, and the checkout page with total amount and Checkout button

With alerts, never miss a
sale

Getting your message to customers immediately after stock is released, without having to type it manually, leads to faster sales conversion.

Screenshot of a waiting list stock update email template with editable fields to customize the notification sent to customers

Customize email
notifications

You can personalize restock alerts and craft compelling messages that bring customers back to purchase, ensuring every message reflects you.

Screens showing waiting list admin view with the product Metro men sneakers, location, waitlisted date and status, alongside the product page with price

Track notification
status

By tracking, you get full visibility into your waiting list notifications, high-demand items, and shopper responses in one dashboard to plan stock and maximize revenue.

Convert stockouts into
sales

ZenBasket’s waiting list empowers you to reclaim lost sales, expand your customer base, and gain insights for smarter business decisions.

Icon representing recovery of lost revenue through restock alerts

Recover lost revenue with
alerts

Turn every stockout into a future sale by keeping customers engaged and loyal. With timely restock alerts, shoppers return to buy instantly; helping you recover lost revenue and strengthen customer trust effortlessly.

Icon representing passive growth of marketing list via waiting list signups

Grow your marketing list
passively

Every waiting list signup doubles as a qualified lead. Beyond recovering sales, you can easily nurture this list with targeted email campaigns, boosting repeat purchases and long-term customer loyalty.

Icon representing confident inventory planning using waiting list insights

Plan inventory with
confidence

Gain clear insights into customer demand with real-time waiting list data. Know which products to restock, reduce excess inventory, and plan smarter to meet demand without unnecessary costs.

General FAQs

Get quick clarity on our product and common queries. Have more questions? Connect with our support team.

No, it’s free. You can enable it and start collecting waitlist requests right away without extra costs, setup complexity, or usage restrictions applied.

Yes. You can tailor restock alerts to match your brand voice. Use the built-in editor to write engaging emails that drive action.

You can track with the waiting list dashboard to view and filter customer requests by product, location, status, and date, all in one place.

You can provide exclusive deals to the waiting list customers, which helps you retain those customers and keeps them from going to competitors.

Yes, now you are aware of their buying pattern, and you can add new products relevant to them and encourage them to purchase those products.

Learn, explore, and grow
with expert resources

Icon representing blogs and articles

Blog

Discover how to boost sales with waiting list strategies. Our blog offers tips on effectively turning stockouts into revenue, engaging customers, and creating experiences.

Learn More >
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Help Center

Need help getting started? Explore our Help document for guides on setting up your waiting list, tracking activity, and customizing restock notifications to match your brand.

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Video Tutorial

Watch a quick demo to see how ZenBasket’s Waiting List feature works; from enabling it on your store to sending automated restock alerts to understanding customer demand in real time.

Learn More >

Don’t let sold-out items stop
your sales

Let shoppers join a waiting list and get notified when items are back, so you never lose a sale to stockouts.

Get Started Now