Business Background
- Brand: Vel Skills
- Focus Area: Women’s ethnic wear
- Challenge: Manually managing customer engagement and personalized product requests is difficult and inefficient in social commerce.
ZenBasket's Solution
ZenBasket provided a comprehensive solution to address Vel Silks’ needs:
Social Media Engagement: Maintain an active presence on relevant social media platforms. Share engaging content, run campaigns, and showcase authentic customer opinions.
Tailored Experiences Leverage customer data to build personalized experiences through relevant product recommendations and customized promotions throughout the customer journey
Personalized Messaging Send personalized emails and SMS for wishlist promotions, waitlist notifications, cart abandonment reminders, and unique promotions to re-engage the customer
Results
Higher Conversions: Personalized emails helped reduce cart abandonment and convert interested shoppers into buyers, leading to a 40% increase in sales.
Customer Retention: Tailored promotions fostered stronger connections with existing customers, resulting in 30% of customers making repeat purchases and expressing satisfaction.
Optimized Marketing Insights: Detailed tracking of promotions helped optimize campaign strategies, improving marketing ROI by 25%.
Client Testimonial
Running a social commerce business was tough with so many products and customers to keep track of. But after switching to ZenBasket and professionally reaching social platforms, managing orders and personalizing requests became much easier and smoother. I'm looking forward to continuing our work with Zenbasket
- Owner of Vel Skills
Takeaways
Partnership with ZenBasket, Vel Skills was able to overcome significant obstacles in social commerce, leading to better store operations and resulting in tangible improvements, which in turn, customer retention and fostered repeat purchases and a strong return on investment
