Client Overview
Business: Sangamika Herbals
Industry: Herbal & Natural Wellness Products
Sangamika Herbals is a homegrown brand dedicated to offering natural, handmade wellness products rooted in traditional practices. Known for its commitment to purity and authenticity, the brand had cultivated a loyal customer base offline, but it was time to expand. The next step? Going online in a way that felt true to their values.
Challenges Faced
Despite having a strong, niche product line and loyal offline buyers, Sangamika faced category-specific challenges in establishing a credible online presence:
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Ingredient Transparency and Product Education: Herbal and clean beauty buyers are highly informed and cautious. Each product requires detailed explanation about ingredients, suitability, and usage.
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Customer Hesitation in Trial-Based Categories: Skin and haircare products are deeply personal. First-time customers often hesitate without trying or without access to detailed feedback, especially with products like herbal wax powders or intensive creams.
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Seasonal and Combo-Based Selling: The brand's popular value packs and seasonal combos needed flexible promotional tools not always possible with rigid template-based stores.
ZenBasket’s Solution
ZenBasket provided Sangamika Herbals with more than just a transactional storefront, it offered a strategic channel to narrate their brand story, simplify operations, and improve customer trust.
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Flexible Store Design and Content Blocks
Sangamika's homepage now features brand messaging, ingredient disclosures, patch test reminders, and new arrivals, all with zero coding. This allowed the team to maintain regulatory alignment while educating buyers. -
Categorized Product Listings
With a wide range of herbal soaps, face gels, lip balms, and hair care products, ZenBasket's category management helped Sangamika organize their catalog clearly, making navigation intuitive for users seeking specific solutions. -
Mobile-Optimized, Easy Checkout
With most of the brand’s buyers shopping on mobile, ZenBasket's responsive design ensured a frictionless experience across devices. -
Marketing and Visibility Support
ZenBasket's team actively assisted with ad campaigns and promotional planning, helping Sangamika gain visibility in new regions and build a broader customer base.
Results Achieved:
- Expanded Customer Base: Orders now come from across Tamil Nadu and beyond, driven by improved online visibility and ad campaigns.
- Stronger Brand Perception: A clean, informative website reinforced Sangamika’s credibility in the highly scrutinized herbal beauty segment.
- Improved Sales Efficiency: Bundled combos and product education contributed to a higher average order value and fewer product-related queries.
Within just a few weeks of launching the website, Sangamika Herbals witnessed a 40% rise in customer inquiries and a consistent monthly revenue of $1,000 (Rs.85,000) from online orders alone.
Client Testimonial
"We were planning to launch our website when ZenBasket reached out—and the timing couldn’t have been better. Their team helped us gain visibility and supported us with ad campaigns and marketing insights that really worked. What we appreciated most was how approachable and available they were—even during holidays. We’ve reached more customers and built stronger connections with our audience, thanks to their consistent support. We’re happy to be working with ZenBasket."
- Suganya, Founder of Sangamika Herbals
Conclusion
Sangamika Herbals’ partnership with ZenBasket shows that niche herbal brands can scale responsibly in the digital marketplace. By enabling transparency, configurability, and hands-on support, ZenBasket helped Sangamika not only sell more but sell better.
