In India, sarees are often associated with tradition, luxury, and celebration. Many wear sarees daily because they represent identity and tradition. Yet, many struggle to find the perfect saree and often wait a long time to get it.
Vastralaya Silks:
Meet Shwetha Nagaraj, the founder of Vastralaya Silks. She sells handpicked silk sarees on social commerce, particularly on Instagram, with the passion of offering sarees at an affordable price, showing a stunning collection, and making it easy for everyone to find their perfect match.
Tackle a challenge
She struggled to sell her products, leaving her with overstocked sarees and little brand awareness. With few customers, people even assumed her sarees might not be of good quality. She had difficulty managing the unsold inventory at home while waiting for customers to find her products.
Find a way forward, and offer a better way
She decided to search for a digital marketing service to promote her business and attract customers. At that same time, she was in the early stages of business, and she didn’t have much knowledge about the pulse of the audience. Finally, she found ZenBasket. With its help, she started generating consistent revenue for her business
Achieve a goal
ZenBasket helped Shwetha track her Instagram performance, showing clear results before and after collaboration. Understanding their niche audience, launching the giveaways, and incorporating influencer marketing to reach a wider audience. She received her first 30 orders in just two weeks and boosted visibility by consistently posting helpful tips
Client’s Testimonials:
I have been associated with ZenBasket for a couple of months, and it has been a beautiful journey. They have helped me grow my clothing and textiles business, a highly competitive field, through their excellent digital marketing services. They handle their clients very well and are always open to our suggestions and feedback.
What’s Next
Shwetha began promoting silks to normalize wearing them regularly, not just saving them for special occasions. With ZenBasket, she achieved a 40% increase in customers by regularly sharing product updates, offers, and video content. She is scaling up her business with new saree collections, continuing with ZenBasket to expand her customer base and reach an even wider audience.
