Garment businesses are overwhelmed across the marketplace, whether online or in physical stores, and have grown exponentially in terms of minimum investment, familiar business, and low risk factors. Whereas the demand is always there, and you can deliver the products according to the current market trend at all times.
BenZZ Online Shoppy
Meet Mohammed Azlam, who sells women's daily wear and regular wear on social commerce, especially on Instagram. With the passion for selling an affordable collection of comfortable clothes while maintaining high-quality and providing a smooth shopping experience.
Tackle a challenge
In the initial stage of business, he could handle the business and answer their queries simultaneously. However, when he got orders, it was difficult for him to maintain direct conversation with the audience and confirm the orders. It tends to reduce sales and avoid contact with him due to waiting for hours to get information about the product details. In addition, he didn’t have much time to create social media content about his business on his page regularly.
Find a way forward, and offer a better way
He started to find a solution that could build a store and take care of social media presence to remove the gap between him and customers, without waiting for long hours to get answers to their queries. Eventually, he got ZenBasket. He persistently managed his store orders and social media page.
Achieve a goal:
With ZenBasket, Azlam launched his online store by selecting a perfect theme personalized for his products. He expanded his business beyond Tamil Nadu, which led to getting more customers, and sales turned out well. His orders grew from 15 orders to 70 orders in a month. Understanding their audience, started to provide content that is related to his business and industry, which helps him to show up consistently. As a result, the engagement of his page increased from 20 % to 60% and he stayed connected with the audience.
Testimonials:
With the support of ZenBasket, I launched the store and was getting digital marketing services by creating posts and videos to promote my business. Whereas they provided support regarding our doubts at any time. After using ZenBasket, the growth increased compared to before, and our store was developed.
What’s Next:
Women’s garments business is growing now, especially on Instagram, Endless Store, and thousands of products are scattered on it. But, Social commerce is a comfort junkie to make revenue with a limited audience at all.
Meanwhile, Azlam began his entrepreneurial journey in women’s garments with the hope of affordable clothing while maintaining high quality. However, due to a lack of management of direct messages and social media content, it didn’t level up his business.
With ZenBasket, he created a website and got multiple regions' customers while tailoring social media content about his offers and product launches, and his customer base gradually increased.
Continuation of ZenBasket, he plans to introduce more collections of the products with a focus on western wear and improve brand visibility further.
