A

Abandoned Cart

When a shopper adds items to their cart but leaves without completing the purchase.

Abandoned Cart Recovery

A marketing feature that reminds shoppers — via emails or notifications — to return and complete their purchase.

Add to Cart

A customer action to select a product for purchase while browsing.

API (Application Programming Interface)

Rules that allow ZenBasket to connect and share data with other systems.

Average Order Value (AOV)

The average amount spent per order over a selected period.

B

Blog

A content tool to share updates, educate customers, and increase organic reach.

C

Checkout

The final buying step where customers confirm items, enter shipping/payment details, apply discounts, and place their order.

Collaborator Account

A controlled access mode allowing ZenBasket support or developers to work on your store securely.

Conversion Rate

The percentage of store visitors who complete a desired action like making a purchase.

CSV File

A comma-separated format used for bulk importing or exporting data.

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