Setting up your email marketing

Launch campaigns, personalize with smart templates, segment audiences, and track performance, all in one place.

Two windows: one showing campaign page with add-campaign button and list of campaigns with statuses, another displaying email-tracking results for a selected campaign
1
Easy setup

Create and launch your first email campaign in minutes using a simple, intuitive process that requires no technical skills.

2
Smart templates

Use ready-made, mobile-friendly custom email templates designed for engagement and higher conversions.

3
Advanced segmentation

Target emails by customer behavior, purchase history, and more effectively to boost relevance, engagement, and ROI.

4
Performance tracking

Monitor opens, clicks, and conversions in real time to improve your email marketing results fast and effectively.

Bottlenecks in email marketing
that drain your revenue

Manually writing, sending, and tracking emails tends to lower conversion rates and complicates performance monitoring.

Emails take too
much time

Crafting, sending, and monitoring every email can drain your resources, leading to missed opportunities and inefficiency.

Illustration showing a marketer overwhelmed by time-consuming manual email tasks

Delayed
notifications

Customers expect real-time updates. Delays in communication can frustrate them and hurt sales.

Icon representing slow or delayed email notifications

Limited
personalization

Manual emails often lack personalization. Automated systems ensure timely, relevant, and personalized communication.

Graphic showing generic emails lacking personalized content

Unreliable
performance

Tracking email performance across various customer segments is tedious and time-consuming.

Visualization of inconsistent email delivery and performance issues
One window showing the tag management page with the option to add a tag, another applying a date-range filter to view specific email campaigns

Advanced tag
management

Categorise your contacts by creating customizable groups that suit your business goals that enabling you to run highly specific, targeted email campaigns that reach the right audience with the right message at the right time.

One window showing the segments page with an option to add a segment and a list of created segments, another showing adding segment details

Segmentation for
Engagement

Segment your email list by sorting subscribers based on contact properties, behaviours, and interactions. In this way, you can deliver more relevant, engaging content that drives better results.

Email campaign template preview with Black Friday Sales theme, showing options to send or schedule the campaign and select the sender list

Systematize campaign
creation

Customize templates to match your brand, schedule for optimal timing, and use automatic resends to reach customers who might have missed your message for better engagement and conversions.

Two windows: one showing Email Tracking page with results for sent emails, products, orders, and active users; another displaying contact group lists

Tracking the performance
of marketing

Track your campaign's with real-time insights. Monitor open rates, clicks, and delivery success, and use customer behavior data to refine future campaigns, boosting conversions and revenue.

Why email marketing
automation matters

Unlock greater efficiency, accuracy, and engagement by automating your email campaigns, saving time, reducing errors, and driving results.

Icon representing customer retention through personalized email automation

Improve customer
retention rate

Email automation helps you maintain regular communication with customers, keeping your brand top of mind through personalized updates, exclusive offers, and loyalty rewards.

Icon illustrating reduced manual errors and automated workflow efficiency

Reduce errors and
overhead

Email automation minimizes manual effort and errors, ensuring consistent messaging, perfect timing, and personalized communication that strengthen customer connections and satisfaction.

Icon representing improved customer engagement through personalized emails

Drive better
engagement

Personalized emails tailored to customer interests increase engagement, strengthen loyalty, and drive repeat purchases through timely, relevant, and impactful communication that builds trust.

General FAQs

Get quick clarity on our product and common queries. Have more questions? Connect with our support team.

Consistent, value-focused emails, typically weekly or bi-weekly help keep customers engaged without overwhelming their inbox.

Yes! Automated reminders with tailored offers or product highlights can effectively encourage customers to return and complete their purchase.

You can automate welcome emails, abandoned cart reminders, promotional campaigns, re-engagement messages, and order updates.

Absolutely. ZenBasket integrates smoothly with your ecommerce store, making email automation setup fast and hassle-free.

Yes. ZenBasket provides a variety of professionally designed, customizable templates to match your brand and campaign goals.

Learn, explore, and grow
with expert resources

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Blog

Email marketing helps businesses effectively reach customers, share offers, and build connections, boosting engagement and sales while giving your brand an advantage.

Learn More >
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Help Center

With a step-by-step guide to scheduling emails, personalising them, and reaching the right people to increase engagement and sales, you can send messages straight to your customers.

Learn More >
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Video Tutorial

Learn how to run email campaigns to connect with customers and boost sales. This video covers writing emails, sending on time, and reaching the right people.

Learn More >

Keep your customers informed
with automated emails

With Zenbasket's built-in email marketing tools to personalise emails and campaigns, you can drive more sales.

Get Started Now