Cookie & Tracking Policy

Cookies: Small text files placed on your device by a web server. They allow websites to remember your device, preferences, and session state.

Local Storage & Session Storage: Modern HTML5 browser technologies that store data directly within your web browser. ZenBasket uses local storage to maintain items in your shopping cart and manage your browsing session efficiently without sending unnecessary data over the network with every page request.

Pixels and Tags: Code snippets provided by analytics and advertising networks (such as Google and Meta) that measure interactions, page views, and ad conversions.

ZenBasket organizes cookies and local storage items into four distinct categories:

• Strictly Necessary: Essential for basic website operation, security, authentication, shopping cart persistence, checkout, and cookie preference management. These cannot be disabled.
• Functional: Remember your customized choices, such as selected storefront language, regional delivery settings, and interactive support widgets (e.g., live chat).
• Analytics & Performance: Provide aggregated statistics on how visitors navigate websites, page load speeds, and conversion rates, helping merchants optimize their storefronts.
• Marketing & Advertising: Measure the performance of marketing campaigns and enable retargeting and personalized promotions across advertising networks.

When visiting our marketing site, ZenBasket uses:

• Session & Security Cookies: Protect contact and sign-up forms against CSRF attacks.
• Consent Preferences: Stores your cookie consent selection (zb_cookie_consent, 1-year lifespan).
• Analytics: Google Analytics (GA4) and Google Tag Manager to assess visitor volume, marketing channels, and popular documentation pages.
• Marketing Pixels: Google Ads, LinkedIn Insight Tag, and Meta Pixel to measure campaign attribution and demonstrate platform capabilities.

When merchants log into the ZenBasket administration portal:

• Authentication: Handled via secure JSON Web Tokens (JWT) stored in browser memory or local storage, transmitted via encrypted HTTP headers (Authorization: Bearer).
• Infrastructure Stickiness: AWS Application Load Balancer session cookie (lb_cookie) maintains uninterrupted routing to your active cloud server.
• UI Preferences: HTML5 storage remembers your active display language and theme customizer preview states (selected_theme_id).
• Platform Telemetry: Google Analytics 4 telemetry (_ga, _gid) measures dashboard performance and usability (gated on your consent).

5.1 Strictly Necessary Storage

• Shopping Cart (guestCartProduct): Stored in Browser Local Storage. Preserves selected products, custom options, and quantities while you browse.
• Consent State (zb_cookie_consent): First-party cookie and local storage key storing your approved cookie categories (1-year duration).

5.2 Functional Storage

• Storefront Language (lang): First-party cookie (SameSite=Lax; Secure) ensuring pages render in your selected language.
• Store Location & Region (location, region): Local storage keys preserving your chosen local pickup location or shipping country.
• Chat Support: Third-party functional widgets (such as JivoChat) if enabled by the merchant.

5.3 Analytics & Order Attribution

If enabled by the merchant and accepted by the customer:

• ZenBasket Journey Tracking: Local storage keys identify continuous sessions (expiring after 30 minutes of inactivity) to attribute completed purchases to marketing channels.
• Third-Party Telemetry: Google Analytics 4 (_ga lasting 2 years, _gid lasting 24 hours) and Google Tag Manager.

5.4 Marketing Pixels

Meta / Facebook Pixel: Cookies (_fbp, fr, lasting 90 days) track ad conversions and support remarketing campaigns when enabled by the merchant.

Merchants operating on ZenBasket may independently install third-party applications, tracking scripts, and pixels.

Session Storage: Cleared immediately when you close your web browser or tab.

Short-Term Analytics: ZenBasket’s native session attribution expires after 30 minutes of inactivity.

Persistent Cookies & Local Storage:

• Consent Decisions (zb_cookie_consent): 365 days.
• Shopping Cart (guestCartProduct): Persists until order checkout or manual browser cache clearance.
• Meta Pixel (_fbp): 90 days.
• Google Analytics (_ga): 2 years.

• Storefront Cookie Preference Banner: On any ZenBasket store with cookie consent enabled, click the Manage Preferences or Cookie Settings link in the footer to modify your consent choices at any time. Revoking consent automatically unloads tracking tags and removes active marketing cookies.
• Browser Controls: Most browsers allow you to block cookies or clear local storage via their Settings/Privacy menus. Note that disabling strictly necessary storage will prevent cart persistence and checkout functions.