My Craft went from a local dream to an online store. Here's how it happened — ₹50,000 in revenue and 3× repeat orders in the first 30 days with ZenBasket.
| Field | Details |
|---|---|
| Business | My Craft |
| Shop URL | mycraftviyasha.com |
| Founder name | Mrs. Viyasha Rajeshkumar |
| Industry | Hair Accessories · Fragrance Candles |
| Location | Tamil Nadu, India |
| ZenBasket Service | Online Store · Product Setup · Ongoing Support |
| Result Window | First Month |
A Dream That Was Ready to Be More Than Local
My Craft began the way many handmade businesses do: with a passion, a local following, and a growing sense that the products could reach further than the neighborhood. The owner creates hair accessories and fragrance candles — product categories that are inherently tactile, personal, and visual. They're the kind of things people discover and immediately want to share.
What was missing was the store. Not just a listing on a marketplace, but a proper home, one that reflected My Craft's creativity, made it easy for new customers to find and trust the brand, and let her manage it herself without needing a technical background.
The Technical Side Felt Like a Wall
Taking a craft business online comes with challenges that general ecommerce platforms don't fully address. My Craft faced three specific ones:
- No clear starting point. Where does an independent maker begin online? Platform choices, product uploads, category organization, homepage design — each decision felt like it required expertise.
- The store had to feel personal. My Craft isn't a commodity. Hair accessories and fragrance candles are intimate purchases; customers buy them because of how they feel, not just what they do. A cold, generic website would betray the brand before a customer even browsed.
- Ongoing management, not just a launch. Getting the store live was one thing. Running it — updating products, managing listings, running promotions — was the ongoing reality the owner had to feel confident about.
A Partner, Not Just a Platform
| Feature | What ZenBasket Did |
|---|---|
| Store Design | The website was designed to be clean, personal, and easy for her to manage herself. ZenBasket guided her through setting up categories, adding product codes, and designing a homepage that felt authentic to the brand, not generic. "Everything was explained in a simple, approachable way," as Viyasha put it. |
| Marketing Tools | ZenBasket provided marketing tools alongside the store build — run promotions, helping My Craft reach customers through the website, not just wait for them. The 3× repeat order boost from Instagram and website visitors in the first month was a direct result of this combined approach. |
| Ongoing Support | Not a ticket queue. Not business hours only. When she had questions, whether during the day or late at night, ZenBasket's team was available, patient, and willing to walk her through it until she was confident. The support wasn't a feature of the platform; it was a relationship with the business. |
What the First Month Looked Like
An online store that felt like the heart of My Craft — not a generic template that could belong to anyone.
It's always been my dream to create an online store for My Craft, and ZenBasket made it happen. They built a website that was easy to use and explained everything clearly. Whenever I had questions, they were always there to help. Thanks to them, I've reached more customers, and I'm so happy with how everything turned out. Working with ZenBasket has been a great experience.
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